To spark holiday excitement from Black Friday through Advent, we built a Winter Wonderland with 7,000 white LEGO bricks and 18 festive sets. The campaign came to life through videos, images, and installations, spreading across multiple platforms:

• Metro installation at CPH Central Station

• Bus displays nationwide

• Social media, digital banners & print media

Results: The campaign captured thousands of daily impressions in the metro, boosted engagement across social media Advent competitions, and strengthened ComputerSalg’s holiday brand presence.