For Nilfisk, we created a content piece built around the campaign theme “Choose the Right Color”. The focus was on the signature Nilfisk blue, symbolizing reliability and durability. With a humorous approach, the story contrasted broken competitor high-pressure vacuums with the reliability of Nilfisk, leading to the key message: it’s time to invest in a new one — the right one. By positioning Nilfisk as the trusted choice, the content emphasized both product quality and brand identity.