Wheeling is a danish company, who provides e-bike memberships. For a low, fixed monthly fee, the consumers can rent an e-bike for their own use.

Wheeling wants to create brand awareness and gain more membership. Lastly they want to expand the brand to other cities in Denmark (besides Copenhagen).

Type:

Advertisment

Brand/Client:

Wheeling

(Reklamelinjen)

Deliverables:

Outdoor

Banner

Pop-up

Audience:

Commuters (primarily women) living 8-15 km from their jobs using: Car or Public transports

Insight:

The average, a Dane sits
8 hours a day. Without any physical activity.

Analysis:

Analysis says those who sat for more than eight hours a day with no physical activity had a risk of dying similar to that posed by obesity and smoking.

A society problem:

Sedentary lifestyles are spreading worldwide because of a lack of available spaces for exercise, increased occupational sedentary behaviors such as office work, and the increased penetration of television
and video devices. Consequently, the associated health
problems are on the rise.

The solution:

Wheeling helps the Danes to be more active in daily life.

Step 1:

Wheeling creating awareness about the sedentary lifestyle.

Sit yourself to death

An exhibition in Aarhus.
Wheeling invites the Danes to take a challenge.
Be part of the exhibition by sitting 8 hours. If they manage to do it, Wheeling provides 1 year free membership to those.

Text on the board:

Sid dig selv ihjel

Hvert år dør danskere af at sidde stille. I gennemsnit sidder du ned 8 timer om dagen, og gør du det uden at bevæge dig undervejs, øges risikoen for, at du bliver ramt af hjertekarsygdomme og diabetes.
Eller en for tidlig død. Faktisk lever personer med et lavt aktivitetsniveau i hverdagen i gennemsnit 9 år kortere end personer med et højt aktivitetsniveau.

For at sætte fokus på faren ved bilsædet, kontorstolen, lænestolen og bussædet har vi valgt at udstille dem alle fire. Og du kan selv blive en del af værkerne, hvis du tager plads.

Bruger du dine 8 stillesiddende timer på en af de fire udstillede sæder, modtager du et års abonnement på en elcykel. Det har du brug for, hvis du sidder stille så længe til dagligt.