Taffel is a company, who are known for producing potato chips (crisps) and other savoury delights.

Type:

Branding

Advertisement

Campaign

Brand/Client:

Taffel

(School group project)

Deliverables:

Ad film

Storyboard

Insight:

When you eat crisps, it drowns out everything around you because of its taste and sound. It's a perfect way to escape from your surroundings, when it's getting too much.

 

Process:

We wanted to use the cripsy sound as part of Taffel’s brand identity.

 

Tagline:

Smager overdøvende godt! (Deafeningly good!)

 

Password: TAFFEL

Storyboard:

We have sketched two other commercials with the same concept

Illustrated by Louise Lindberg

 

Commercial 1:

Storyboard Taffel.jpeg
Storyboard Taffel2.jpeg
Storyboard Taffel3.jpeg

Commercial 2: (Christmas campaign)

Storyboard Taffel4.jpeg
Storyboard Taffel5.jpeg
Storyboard Taffel6.jpeg