Call me is a mobile virtual network operator in Denmark.
They wanted to make a campaign which highlighted the value of having conversations with eachother.
Audience:
Commuters (primarily women) living 8-15 km from their jobs using: Car or Public transports
The problem:
We talk less to each other and we don’t priorities doing physical activities daily. These things can lead to loneliness and a shorter life.
The solution:
Call me helps the Danes to connect more with each other and increase their physical activities.
